It’s not often that I like to talk marketing on this blog. However I recently joined a new program called Empower Network and this program caused me to shift my online marketing blog focus 100%.
While there are some people who want to take their brick and mortar business and create an online presence for their business.
Most people who are seeking online success are trying to do it through affiliate marketing. If you are one of these folks, I want to warn you not to follow Donner’s Party.
Who Are The Donners ?
The Donner Party (sometimes called the Donner–Reed Party) was a group of American pioneers who set out for California in a wagon train. Delayed by a series of mishaps, they spent the winter of 1846–47 snowbound in the Sierra Nevada. Some of the emigrants resorted to cannibalism to survive, eating those who had succumbed to starvation and sickness.
What these poor folks did was try and take a short cut. The short cut cost them their lives. In the online marketing world people are looking for the quickest way to earn money. They want to make the money so fast they end up taking wrong turns and disaster strikes.
How Not To End Up Following The Donners
Avoid affiliate companies that pay out slowly. Slow payouts make it hard for you to re-invest your profits into your business.
Only market products that you have purchased. If you are going to recommend to people products you should have also bought the product.
In my opinion it is unethical to sell something that you haven’t purchased. Besides you can’t do a good review unless you actually purchased the product.
If the Donner party stayed on their original course they would have avoided disaster. There is a right way to get your online marketing business going.
Start with marketing a product where you can earn 100% commissions paid directly into your account. I recently re-invested some of my time and started learning some new marketing principles. I was guilty of following the donners, but I have seen the light.
If you are feeling kinda lost right now. If you haven’t had the success you hoped for online don’t give up. I recently joined the empower network and it turned my frown upside down 🙂